I just noticed yet another great Facebook campaign happening at the moment – it’s the new TED 5 Seeds developed by Holler.
To me, one of the really interesting things to come out of all these Facebook initiatives is that we are starting to see brands finally move away from the so called microsites to leveraging [...]
I just picked up on something the Obama government is trialling in the US and thought it would be worthwhile posting here. I reckon this guy is not only making history in way of his background but also in setting a new benchmark on how political leaders and government departments are humanising themselves and becoming [...]
As marketers, we all love a bit of hype and are specialists in repackaging things that are not necessarily new (and hopefully make lots of money out of it).
For instance – in my opinion – the most overrated web 2.0 word thrown around these days is Social Media.
At the core of it, social media is [...]
Facebook has never really appealed to me that much.
I guess the main reason is that it doesn’t have much penetration back home where most of my friends are. So on a personal level I do have an active account and use it to keep in touch with some of my triathlon mates and people that [...]
It’s not often that I see ideas that really excite me these days, but I have to give credit to beautifulstranger.tv for their efforts!
These guys are basically venturing out on the street searching for ordinary people with good fashion sense. They stop them, interview them, ask about what they are wearing and post it [...]
It’s been an interesting couple of days in the social media scene as things got a bit messy with NAB’s ubank allegedly faking user generated content through myfuturebank.org blog (now taken down).
I won’t go into too much detail on what happened (Google is your friend!) but whilst all the social media experts were bagging NAB’s [...]
