I started my professional career in 1997, working for an ISP during the first dotcom bubble in Brasil. The job entailed pretty much everything, from sales to tech-support, HTML coding as well as end-user training/education.

From there, I moved on to the digital media industry, working for a software developer and selling computer graphics technology/solutions to the advertising industry, whilst studying Marketing&Comms at University.

After working closely with some of the largest production houses and advertising agencies in Brasil, I decided that it was time to give my career a bit of a shake and eventually accepted a job as an undergraduate trainee at McCann-Erickson Worldwide.

My first ever computer was a MSX 1.0 CPU with a tape recorder for loading and saving programs!

Whilst there, I worked my way up to becoming an account manager and looking after some of the agency’s key business clients such as Unilever, Colgate and Sony.

After 4 years of solid ATL experience I decided it was time for a change of scenery and travelled all the way to the other side of the world to discover Australia. I simply feel in love with the country and lifestyle, and ended up extending my stay for a ‘little longer’… After over 5 years of living down under, I’m pretty comfortable in calling it my new home.

In 2005, after being granted permanent residency, I landed an account manager job at Singleton Ogilvy & Mather. Following that, I was hired by the team at Sudler & Hennessey to look after their biggest client and Australia’s #1 natural healthcare company – Blackmores.

By the end of 2008 I started having withdrawal symptoms from the digital and technology world. So I decided to use my 6+ years agency experience along with a strong techie background and joint the team at Orchard Marketing, helping our clients build and develop their brands in the digital space.

Before and after work, I am an endurance sports junkie and like to call myself a triathlete. I’ve competed in many different distance events, including a few Ironman races, marathons and ocean swims. More about it on my “other” blog

I’d love to hear what you think about this blog and my ideas so feel free to join my network on Linkedin or come and say hi on twitter.