It’s not often that I see ideas that really excite me these days, but I have to give credit to beautifulstranger.tv for their efforts!
These guys are basically venturing out on the street searching for ordinary people with good fashion sense. They stop them, interview them, ask about what they are wearing and post it online, with links to brands and online shops where you can buy whatever you’re interested in. Talk about engagement, relevance AND a business model that can actually generate quality leads who are actively interested in your brand!!!
Go and check it for yourself at http://beautifulstranger.tv